Using social media is critical to the future of your company’s internet brand presence, sales growth, and customer service. Utilizing social media will change the way you do business, that is change for the better allowing you to adapt to the changes in the ways people are doing business.
The utilization of social media can help build your personal or company brand presence. The social media presence can always be helping you communicate the services you offer, the products you provide, and the values of your company. Social media goes beyond advertising and marketing campaigns by allowing people to interact with your brand and create buzz about it.
The sales channels that are available through social networks is tremendously underutilized. Dell, in the last year, has sold over $1 million in refurbished and outlet computers by utilizing Twitter. Companies are finding creative ways to listen for customer needs and connecting with them through social media. Boingo is listening for people who are curious about their wireless internet services in airports and meeting their needs by providing complimentary accounts which has generated a tremendous amount of buzz about the company.
Listening to your customers is at the heart of customer service. But these days, people arent’ calling into call centers, but sharing their opinions through social networks. Those dis-satisfied customers are creating buzz about you that you may not have even known. Developing a social media presence will be critical in finding, managing, and meeting the expectations of your customers. Again, Dell has begun to change their poor customer service image by engaging people personally through social media and meeting their needs.
Here’s the bottom line. How effectively are you utilizing social media? Is it time to start doing something about it?
