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Using Facebook

Interactive & Social Media Convergence

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JC Penny launched the website BewareOfTheDogHouse.com that has generated a significant amout of buzz in the social media space. It is a great execution of interactive media that is enhanced by social media and networking.

What the video that I saw from a social media site.


Beware of the Doghouse- Hilarious! – More bloopers are a click away

Here are some points to take notice of:

  1. Clear navigation
  2. Clear calls to action
    1. Warn someone
    2. Put someone in The Doghouse
    3. Get Out of the Doghouse
  3. Interactive & Social elements
    1. Connect on Facebook
    2. Putting real people in The Doghouse
    3. Allowing for commenting and conversations
    4. Sharable site & movie

These elements that exist in this marketing effort must exist on your website.

Utilizing Social Media is Critical

Using Facebook

Using social media is critical to the future of your company’s internet brand presence, sales growth, and customer service. Utilizing social media will change the way you do business, that is change for the better allowing you to adapt to the changes in the ways people are doing business.
The utilization of social media can help [...]

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