Online branding, reputation management, relationship management, content publishing, networking and other social media strategies are quickly becoming required elements in marketing. The more widely used these elements become, the more important it will be to integrate social tools into your existing website.
This is where Google and Facebook are heading and have developed technology (Google Friend Connect and Facebook Connect) to allow people to connect to websites using a single identity, maintain their social community across different websites, and to allow different websites to share information.
So, how social is your website? Does your website connect with Facebook? Twitter? Digg? Google? How well does your website integrate with social networks that would allow you to connect with your community?
Isn’t it about time to take your website to the next level and integrate it with social media?