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JC Penny

Interactive & Social Media Convergence

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JC Penny launched the website BewareOfTheDogHouse.com that has generated a significant amout of buzz in the social media space. It is a great execution of interactive media that is enhanced by social media and networking.

What the video that I saw from a social media site.


Beware of the Doghouse- Hilarious! – More bloopers are a click away

Here are some points to take notice of:

  1. Clear navigation
  2. Clear calls to action
    1. Warn someone
    2. Put someone in The Doghouse
    3. Get Out of the Doghouse
  3. Interactive & Social elements
    1. Connect on Facebook
    2. Putting real people in The Doghouse
    3. Allowing for commenting and conversations
    4. Sharable site & movie

These elements that exist in this marketing effort must exist on your website.