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Social Media Capabilities

Social media can be effective in growing your business, but it all starts on where you define your ROI (Return On Investment). In developing a social media strategy for your organization, it is vital to understand what social media can and cannot do and to clearly identify what kinds of investments are required in implementing [...]

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Types of Tweets

Twitter is real in terms of effectiveness in generating buzz or even leads. Twitter “tweets” (posts) can be categorized in 3 basic categories, each having it’s own way of increasing sales.

Personal Tweets – these tweets are characterized by their seeming randomness from a person’s stream of thoughts and actions. An example would be “I just [...]

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