Interactive & Social Media Convergence

JC Penny launched the website BewareOfTheDogHouse.com that has generated a significant amout of buzz in the social media space. It is a great execution of interactive media that is enhanced by social media and networking.

What the video that I saw from a social media site.

Beware of the Doghouse- Hilarious! – More bloopers are a click away

Here are some points to take notice of:

1. Clear navigation
2. Clear calls to action
   1. Warn someone
   2. Put someone in The Doghouse
   3. Get Out of the Doghouse
3. Interactive & Social elements
   1. Connect on Facebook
   2. Putting real people in The Doghouse
   3. Allowing for commenting and conversations
   4. Sharable site & movie

These elements that exist in this marketing effort must exist on your website.