Online branding, reputation management, relationship management, content publishing, networking and other social media strategies are quickly becoming required elements in marketing. The more widely used these elements become, the more important it will be to integrate social tools into your existing website. This is where Google and Facebook are heading and have...
Learn MoreSocial media can be effective in growing your business, but it all starts on where you define your ROI (Return On Investment). In developing a social media strategy for your organization, it is vital to understand what social media can and cannot do and to clearly identify what kinds of investments are required in implementing a strategy. It is important to remember that...
Learn MoreTwitter is real in terms of effectiveness in generating buzz or even leads. Twitter “tweets” (posts) can be categorized in 3 basic categories, each having it’s own way of increasing sales. Personal Tweets – these tweets are characterized by their seeming randomness from a person’s stream of thoughts and actions. An example would be “I...
Learn MoreSure, the Millennials (born 1984-2002) don’t know how to make long distance calls on a land line by dialing “1″ first. Sure, the Millennials think that email is the new snail mail. Sure, the Millennials use Facebook and MySpace as their primary means of communication. But the terms “social media” is still new to them. The Millennial’s...
Learn More…whether you like it or not. Who’s helping you through the changes in...
Learn MoreJC Penny launched the website BewareOfTheDogHouse.com that has generated a significant amout of buzz in the social media space. It is a great execution of interactive media that is enhanced by social media and networking. What the video that I saw from a social media site. Beware of the Doghouse- Hilarious! – More bloopers are a click away Here are some points to...
Learn MoreZappos is a company that gives all new hires $1500 to quit the company after two of the four weeks of training. Zappos is a company that actually finds shoes at other vendors for you if they don’t have it. Zappos is a company where you can order shoes up to 11pm and still get next day delivery. Zappos is a great company. The CEO of Zappos, Tony Hsieh, uses Twitter...
Learn Morea Time Magazine article by Bill Tancer from Aug 20, 2008 Twitter was, perhaps, inevitable. It’s a Web 2.0 service that allows users to let their social network know exactly what they’re doing (or feeling or thinking or eating) at every minute of every day. If posting on a traditional long-form blog feels too ponderous and sporadic for you, Twitter may be more...
Learn MoreLinkedIn is not a social network that your kids are on, in fact 499 of the Fortune 500 have director-level employees representing the companies on LinkedIn! The average age of LinkedIn users is 41 years of age with an average household income of $109,703! The question isn’t whether you have an account, but are you untilizing the opportunities the LinkedIn provides...
Learn MoreSocial media is any digital platform where people can openly participate and converse in a socially connected community through the internet. The internet has transformed from an information broadcast system to a vast network of people virtually congregating into communities of like interests and associations. People are looking to the internet to do more than find...
Learn MoreUsing social media is critical to the future of your company’s internet brand presence, sales growth, and customer service. Utilizing social media will change the way you do business, that is change for the better allowing you to adapt to the changes in the ways people are doing business. The utilization of social media can help build your personal or company brand...
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