From the category archives:

Using Facebook

How Social is Your Website?

Online branding, reputation management, relationship management, content publishing, networking and other social media strategies are quickly becoming required elements in marketing. The more widely used these elements become, the more important it will be to integrate social tools into your existing website.
This is where Google and Facebook are heading and have developed technology (Google Friend [...]

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Social Media Capabilities

Social media can be effective in growing your business, but it all starts on where you define your ROI (Return On Investment). In developing a social media strategy for your organization, it is vital to understand what social media can and cannot do and to clearly identify what kinds of investments are required in implementing [...]

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Millennials Don’t Get Social Media

Sure, the Millennials (born 1984-2002) don’t know how to make long distance calls on a land line by dialing “1″ first. Sure, the Millennials think that email is the new snail mail. Sure, the Millennials use Facebook and MySpace as their primary means of communication. But the terms “social media” is still new to them.
The [...]

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