JC Penny launched the website BewareOfTheDogHouse.com that has generated a significant amout of buzz in the social media space. It is a great execution of interactive media that is enhanced by social media and networking.
What the video that I saw from a social media site.
Beware of the Doghouse- Hilarious! – More bloopers are a click away
Here are some points to take notice of:
- Clear navigation
- Clear calls to action
- Warn someone
- Put someone in The Doghouse
- Get Out of the Doghouse
- Interactive & Social elements
- Connect on Facebook
- Putting real people in The Doghouse
- Allowing for commenting and conversations
- Sharable site & movie
These elements that exist in this marketing effort must exist on your website.
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This was a great concept by JC Penney. I ended up seeing the video and website all over emails and Twitter. You can easily tell it went semi-viral. Nice job of web marketing for them.
I'm curious about which gender did the spreading! My wife was the one who came across this first…
Great question. My wife passed it on to me. She received from our sister-in-law who also received it from another female. They all passed it through email. Conversely, the few tweets I saw were from males.
I saw those a while back. They did an amazing job.