How Social is Your Website?

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Google Friend ConnectOnline branding, reputation management, relationship management, content publishing, networking and other social media strategies are quickly becoming required elements in marketing. The more widely used these elements become, the more important it will be to integrate social tools into your existing website.

This is where Google and Facebook are heading and have developed technology (Google Friend Connect and Facebook Connect) to allow people to connect to websites using a single identity, maintain their social community across different websites, and to allow different websites to share information.

So, how social is your website? Does your website connect with Facebook? Twitter? Digg? Google? How well does your website integrate with social networks that would allow you to connect with your community?

Isn’t it about time to take your website to the next level and integrate it with social media?

Social Media Capabilities

Interactive Marketing

Social media can be effective in growing your business, but it all starts on where you define your ROI (Return On Investment). In developing a social media strategy for your organization, it is vital to understand what social media can and cannot do and to clearly identify what kinds of investments are required in implementing [...]

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Types of Tweets

Using Twitter

Twitter is real in terms of effectiveness in generating buzz or even leads. Twitter “tweets” (posts) can be categorized in 3 basic categories, each having it’s own way of increasing sales.

Personal Tweets – these tweets are characterized by their seeming randomness from a person’s stream of thoughts and actions. An example would be “I just [...]

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Millennials Don't Get Social Media

Using Facebook

Sure, the Millennials (born 1984-2002) don’t know how to make long distance calls on a land line by dialing “1″ first. Sure, the Millennials think that email is the new snail mail. Sure, the Millennials use Facebook and MySpace as their primary means of communication. But the terms “social media” is still new to them.
The [...]

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Things Are Changing…

Interactive Marketing

…whether you like it or not.
Who’s helping you through the changes in technology?

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Interactive & Social Media Convergence

Interactive Marketing

JC Penny launched the website BewareOfTheDogHouse.com that has generated a significant amout of buzz in the social media space. It is a great execution of interactive media that is enhanced by social media and networking.
What the video that I saw from a social media site.

Beware of the Doghouse- Hilarious! – More bloopers are a click [...]

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Follow Zappos on Twitter

Using Twitter

Zappos is a company that gives all new hires $1500 to quit the company after two of the four weeks of training. Zappos is a company that actually finds shoes at other vendors for you if they don’t have it. Zappos is a company where you can order shoes up to 11pm and still get [...]

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To Tweet Or Not To Tweet

Using Twitter

a Time Magazine article by Bill Tancer from Aug 20, 2008

Twitter was, perhaps, inevitable. It’s a Web 2.0 service that allows users to let their social network know exactly what they’re doing (or feeling or thinking or eating) at every minute of every day.
If posting on a traditional long-form blog feels too ponderous and sporadic [...]

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Are You LinkedIn?

Using LinkedIn

LinkedIn is not a social network that your kids are on, in fact 499 of the Fortune 500 have director-level employees representing the companies on LinkedIn! The average age of LinkedIn users is 41 years of age with an average household income of $109,703! The question isn’t whether you have an account, but are you [...]

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Social Media 101: The Social Media World

Using Facebook

Social media is any digital platform where people can openly participate and converse in a socially connected community through the internet.
The internet has transformed from an information broadcast system to a vast network of people virtually congregating into communities of like interests and associations. People are looking to the internet to do more than find [...]

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