Online branding, reputation management, relationship management, content publishing, networking and other social media strategies are quickly becoming required elements in marketing. The more widely used these elements become, the more important it will be to integrate social tools into your existing website.
This is where Google and Facebook are heading and have developed technology (Google Friend [...]
How Social is Your Website?
Social Media 101: The Social Media World
Social media is any digital platform where people can openly participate and converse in a socially connected community through the internet.
The internet has transformed from an information broadcast system to a vast network of people virtually congregating into communities of like interests and associations. People are looking to the internet to do more than find [...]
Social Media Capabilities
Social media can be effective in growing your business, but it all starts on where you define your ROI (Return On Investment). In developing a social media strategy for your organization, it is vital to understand what social media can and cannot do and to clearly identify what kinds of investments are required in implementing [...]
Types of Tweets
Twitter is real in terms of effectiveness in generating buzz or even leads. Twitter “tweets” (posts) can be categorized in 3 basic categories, each having it’s own way of increasing sales.
Personal Tweets - these tweets are characterized by their seeming randomness from a person’s stream of thoughts and actions. An example would be “I just [...]